The study found that participants rated the identical abstracts written in serif font an average of.
SANS SERIF FONTS FULL
On a scale of 1-9, evaluators rated identical scientific abstracts for comprehensibility of content, interest to read the full paper, overall appeal of abstract, topicality of research question, quality of research question, and importance of research question. In their study of the effect of serifs on the evaluation of scientific abstracts Kaspar, Wehlitz, Von Knobelsdorff, Wulf, and Von Saldern, (2015) discovered that a reader’s pre-conceived ideas about font had a significant impact on a number of factors.
Reception may depend heavily on your audience's pre-conceived ideas about font style Morte-Tatay and Perea (2011) concluded that “serifs do not seem to play a beneficial role in visual-word recognition – beyond being a decorative burden” (p. This concept of font size comes up frequently in the study of font style and seems to be a far more significant factor in processing and comprehension than style itself. They observed that there is a processing advantage for words written in sans-serif, as long as they are written in a standard font size. They determined that, independent of stimulus length, words written in sans-serif font were processed an average of 19 ms faster. Research by Moret-Tatay and Perea (2011) indicates that there is indeed a difference between the font styles. Sans-serif may be easier for learners to process Is it just that simple? Font doesn’t matter? Not necessarily there’s plenty of other peer reviewed research from recent years that has produced drastically different conclusions. They go on to conclude that pre-conceived notions about the superiority of serif font for printed material, and san-serif font for computer screens, is the product of misguided assumptions stemming from the 1920s print industry mixed with unsubstantiated hypotheses. It may not matter what font style you use…Ĭsilla, Ádám, and Péter (2016) suggest the discrepancies observed in speed and retention for each font style are not significant enough to indicate that font has any real impact on knowledge acquisition. If you find yourself assuming that the answer is serif for printed materials and sans-serif for computer screens, you may be shocked by these conclusions. Which font allows for optimal information transfer? The answers may surprise you. Studying the impact of font on information transfer
0 kommentar(er)
